Successful brands are quickly identified by distinctive features, such as McDonald's yellow arch, the Coca-Cola bottle, or Apple's logo. All these elements that define a brand's identity; colors, font, slogan, packaging, etc. – end up creating value for these companies. They are, therefore, brand assets: what makes one brand distinct and stand out from the others. Of course, these famous brands took years to build a strong, consistent, and easily recognizable visual identity. Every entrepreneur now dreams of having a unique identity that consumers instantly recognize. That's why it is very important that you identify and recognize your company's assets and leverage them for your own benefit. If you do not know where to start, let's take a look at four characteristic elements that will help you identify (and best employ) your brand's assets. The Name Speaks for Itself A company or brand name is usually the first contact a consumer or potential cu
Ideas For Making Money From Home and Online